Step $1.$ Your business caseLinks to an external site.:

a$.$ Decide on a Trend $-$ it can be either a personal brand or a social brand. You're required to craft a social media campaign for the chosen with a theme 'Trendsetting in $2023\text{'}.$

b$.$ Write down a problem statement for the chosen trend. Conclude how your social media campaign will solve a specific problem and why it's needed. Write down reasons for creating content in line with the campaign that you feel will solve your target audience's pain point, risks involved, and a vision of what success looks like.

c$.$ Create a social media account name and objective for the personal$/$social brand. List out what is the superpower of your brand$/$voice$.$