STEP 4: PREPARE FOR THE ENGAGEMENT AND CREATE AN ENGAGEMENT PLAN

Revisit your stakeholder map to identify the best ways to interact with your stakeholders based on their position on the map.

The quadrants on the mapping matrix can correspond to the following engagement tactics [below].

STAKEHOLDER MATRIX COMMUNICATE High priority	ENGAGE
INFORM	COMMUNICATE Low priority

Different formats can be applied as follows:

ENGAGE [High priority] Joint venture

Partnership

Summit

Research collaboration

Focus group

COMMUNICATE [Low priority] Sponsorship

Survey

Social media

Conference

Mass email/newsletter

INFORM [low priority] Marketing campaign

Sustainability report

Media coverage

Publication

Select the type of communication means that will best suit your needs for engagement and briefly describe the plan you will use to engage your top four (4) stakeholders.

At this point in an actual engagement strategy, you would implement, gather and assess feedback. The information gathered becomes a foundation for your CSR strategy and extremely important to your plan. If properly executed, the engagement strategy will keep you on track with your CSR goals and minimize the risks associated with your endeavor.