Step One: Conduct peer-reviewed research into the benefits or detriments of using AI in Marketing Rely on a minimum of two sources Sum up your findings in a couple of short paragraphs, making sure to include in-text citations wherever you use outside sources

Step Two: Conduct non-peer reviewed research, finding out what marketing experts have to say about the use of AI in Marketing Rely on a minimum of three sources You can use marketing journals, newspaper articles, reputable magazines, blog posts, or marketing websites but be sure if relying on blog posts or websites for your information that the author or company behind the information has well-grounded knowledge of the marketing industry Sum up your findings in two or three short paragraphs, making sure to include in-text citations wherever you use outside sources

Step Three: Critically assess the similarities or disparities in the points of view posited by the peer reviewed authors and the marketing experts Look for areas of agreement and disagreement In the areas of disagreement, explore reasons behind why the views are opposed Sum up your findings in one or two short paragraphs, making sure to include in-text citations wherever you use outside sources

Step Four: Conclude Wrap your report up in one or two short paragraphs