Steps 0: Select a business in your local community to focus on for the Final Project. Examples might include a local clothing store or restaurant. 1: In a new .docx file, define one 'Campaign Goal' that is specific to your business and can be achieved using a mix of SEO and SEM strategies. To complete this, you will need to conduct research to develop a nuanced understanding of why the business may be under performing on Google SERPs compared to competitor sites. Example 'Campaign Goals' include increasing website traffic, identifying leads, converting leads, or increasing sales. The goal you select for the campaign should be justified by evidence from Semrush analytics tools in addition to the Week 7 and 8 Discussion. To earn full credit, follow the guidance in Resource 1below. 2: Next, outline an 'Mix of SEO and SEM Strategies' to achieve the campaign goal you proposed in Step 2. To earn full credit, your outline must include at least three strategies in total, with a minimum of one SEO strategy and one SEM strategy. For guidance, see Resource 2. 3: Beneath your strategy mix outline, describe how you will use Google's tools for 'Performance Optimization' to ensure your campaign is successful. For guidance, see Resource 3 4: Finally, organize your work from Steps 1-3 in a single .docx file titled: "SEO and SEM Campaign Proposal for [org title] - [your name]." To earn full credit, demonstrate what you have learned about how to using SEO and SEM to achieve marketing goals in this course.