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Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer

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Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer profitability analysis that identified the following cost pools and activity drivers: Annual Cost $180,000 Cost Pool Online reservations Phone reservations Ticket mailings Courier deliveries 1,302,000 Annual Driver Activity 30,000 online reservations 93.000 phone reservations 130,000 mailings 12.000 deliveries 520,000 120,000 $2.122.000 Your answer is correct. Calculate the activity rate for each cost pool. Cost Pool Activity Rate Online reservations $ 6 per online reservation Phone reservations $ 14 per phone reservation Ticket mailings $ 4 per mailing Courier deliveries 10 per delivery Two of Stoner's customers have the following activity levels. QL Customer A Customer B Aca $179,500 $179,500 Ticket purchases Ticket cost $129 375 $135,000 QU Ace Online reservations 500 0 Qu Acco Phone reservations 0 600 Ticket mailings 500 150 Que Accor Courier deliveries 450 Calculate the customer net profit and customer profit margin for each customer: (Round customer profit margin to 1 decimal place, 28.15.2%) Customer net profit Customer profit margin Customer A $ Customer B

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