Strategic Choices - MGT599 Strategic Management (JUL2016FT-2)

Using the framework discussed in the background readings, critically analyze General Mills strategic choices at the Corporate level (remember that corporate level is the very highest level of the organization, with lower levels being the functional and the business levels).

Part 1:

What are General Mills corporate-level strategies? What generic Porter strategy does the company follow? Are General Mills strategic choices aligned with the Porter generic strategy you believe the company follows?

Part 2:

Using the Grand Strategy Selection Matrix, or GSSM (the GSSM can easily be found via a Google search), decide which one of the four quadrants General Mills fits best within? Defend your decision!