Question
STRATEGIC ISSUES : Considering your analysis of what has been happening at P&P, what does your group think are the strategic issues of this case.[
- STRATEGIC ISSUES: Considering your analysis of what has been happening at P&P, what does your group think are the strategic issues of this case.[10marks]
- IMMEDIATE ISSUES: What steps should Francisco take now to deal with the immediate issues he faces?[10marks]
Note:- References and Citation
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Strategic Brand Management Building Measuring and Managing Brand Equity
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