Pick up an existing organization and launch a new product category of products. The product/category need not be new to the world but surely new to the company (Indian operations). Duplication of the company is not allowed within and across sections. 1. Objective: To formulate the marketing strategy for the next 2 years' timeframe for the selected organization in the context of the new product category 2. Scope of the study: Indian market 3. Points to be covered: External Analysis Internal Analysis Creating the SWOT Strategic Marketing Objectives for the next 3 years Creating Marketing Strategy Alternatives Action plan: STP, Sales goals and Marketing Mix Time lines and estimated budgets Performance Measurement Metrics Control Mechanism Note: 1. You can choose any kind of company as long as you have good knowledge, data and contacts in the same. 2. The aspects mentioned in Point no. 3 are indicative. Use whichever are relevant to the company you are studying. Any important aspect not mentioned here should also be considered.