Strategic marketing plan

1. How would you define the product offered in your cafe? Is it just coffee or is it something more than that? 2. What methods can you use to set the price? What tools are available to measure the impact on your pricing decision? 3. What is the role of advertising and promotion in your marketing mix? How could you measure the effectiveness of your advertising and promotion decisions? 4. You chose the location of the cafe. In the context of the simulation, what decision(s) can you take that affects the distribution of your product? Can you think of other options distribution outside the context of the simulation? 5. Who is your potential customer? 6. What is the best combination of decisions to market to your potential customer? HE specific about product, price, promotion and place decisions (distribution).

Make the following for a Cafe:

a. Executive Summary, Summarizes all the most important aspects of your strategic marketing plan. b. Our client (buyer persona), describes the different types of clients that the business appeals to. c. Product or service, Evaluate the product or service according to the need of the market. d. Defines the elements of the brand (branding) of the business. (1) Explain what the selected logo represents for the business. (2) Mention the distinctive elements of the business that allow transmitting the value proposition. (3) Discuss what represents a competitive advantage in the context of business branding. e. Marketing strategy, Identifies the positioning strategy of the product vs. the competition (eg cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it. f. Describe the advertising strategies to use to market the business, Consider both traditional marketing elements and digital strategies. g. Explain the promotion strategy for: (1) Attract new customers (2) Customer retention