Strategic plans focus on organizational objectives that will typically affect a firm for the __________.

a. short termb. time allocated to achieve objectivesc. long term

Which of the following could be classified as a marketing objective?

a. number of customers who are repeat customersb. utilize e-mail newsletters and coupons to encourage repeat purchasec. achieve a 15% increase in customer retention compared to last yeard. utilize in-store shelf tag signage to promote the brand and encourage purchase

According to the BCG portfolio management tool, business units classified as "dogs" should be:

a. given additional resources to attract customers through marketing efforts.b. sought to maintain revenues in order to support other business units.c. sold to another firm.

d. given additional resources to support research and development costs.