Strategy $1-$ Sales Promotion via Point$-$of$-$Purchase DisplaysGeneral$-$purpose wooden clips are currently referred to as either clothespins or as part of a DIY project and as such they are nonexistent in the potato chip aisle or the cookie aisle of the local grocery store. Instead, customers find expensive plastic clips which are marketed as general purpose clips. Via point$-$of$-$purchase$-$displays in the potato chip aisle and cookie aisle, customers will find the general$-$purpose wooden clips to be a better alternative to the competition regarding quality, quantity, and price.The potential customers of a general$-$purpose wooden clip are eco$-$conscious consumers who care about the environment and sustainability, and use wooden clips as a natural and biodegradable alternative to plastic or metal clips. They may be interested in any type of wooden clip, as long as it is made from renewable or recycled wood. A geographic segmentation strategy which considers location and population type$/$density will be used to reach potential customers.In order to get new business, the product must be placed in grocery stores via point$-$of$-$purchase displays in the potato chip and cookie aisles. A sales promotion is a great way to get new business in the short term since it motivates a trial of the new product. A point$-$of$-$purchase display will allow the product to introduce itself as well as to stand out from the competition. A display rack will be used to showcase the general$-$purpose wooden clips in grocery stores. FOLLOW AND REPEAT business pendingThe promotional message will be based on the ecological aspect of the product, such as that it is $100\%$ recyclable and that it is made from recycled materials. The promotional message must be focused on eco$-$conscious consumers. It is important that the communication objective be in line with the $5$A framework. The customer will be made aware of the product via the point$-$of$-$purchase display. Through the product packaging on the display rack, the product will appeal to the customer.With the internet$/$digital marketing via social media marketing, the customer will be able to ask questions about the product or seek out further information about the product online. Finally, the customer will act and purchase the general$-$purpose wooden clips. Because the product is of super quality, the customer will become a loyalist. The message content will be based on moral appeals since the ever$-$growing problem of global warming is on the rise. By buying the product, the customer is doing their part in helping to save the planet. The point$-$of$-$purchase display such as a display rack is visual in nature.

$\backslash$table$[[$Sales Forecast,Product Cost,Breakeven,ROMI$]]$

$\backslash$table$[[,$Sales Forecast for,$],[$Months$,$Jan,Feb,March,April,May,June,July,Aug,Sept,Oct,Nov,Dec,Yearly Total$],[$Product$/$Service #$1$:$],[$Units Sold,,,,,,,,,,,,,$0],[\backslash$table$[[$Price per Unit$]]],[$Total Sales,$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0,$$$0$

Us the same sheet for sales forecast and product cost