strategy for running a paid search campaign depends on multiple factors. Please, explain what can be the difference between running a campaign for a company that ships nationwide and for a local brick-and-mortar store that doesn't provide shipping. Provide support to your answer using an example.

Main key points to pay attention to while answering the first question:

Explain at least two differences;

Your explanation should be clearly supported by the example;

If necessary, attach the images/screenshots