Question
Stratford Company distributes a lightweight lawn chair that sells for $60 per unit. Variable expenses are 25% of sales, and fixed expenses total $922,500 annually.
Stratford Company distributes a lightweight lawn chair that sells for $60 per unit. Variable expenses are 25% of sales, and fixed expenses total $922,500 annually.
. Assume that the operating results for last year were as follows:
Sales | $ | 2,460,000 |
Less: Variable expenses | 615,000 | |
Contribution margin | 1,845,000 | |
Less: Fixed expenses | 922,500 | |
Net operating income | $ | 922,500 |
a. Compute the degree of operating leverage at the current level of sales. (Round your answer to 1 decimal place.)
b. The president expects sales to increase by 60% next year. By how much should net operating income increase?
5-a. Refer to the original data. Assume that the company sold 43,000 units last year. The sales manager is convinced that a 12% reduction in the selling price, combined with a $154,000 increase in advertising expenditures, would increase annual unit sales by 30%. Prepare two contribution format income statements: one showing the results of last years operations, and one showing what the results of operations would be if these changes were made. (Do not round intermediate calculations. Round "Per Unit" answers to 2 decimal places.)
|
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started