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Severo S . A . of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement ( in terms of

Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below: Divisions Total CompanyClothLeatherSalesR3,655,000 R2,150,000 R1,505,000 Variable expenses 1,800,400990,000810,400 Contribution margin 1,854,6001,160,000694,600 Traceable fixed expenses: Advertising 610,000330,000280,000 Selling and administrative 460,000240,000220,000 Depreciation 235,000118,000117,000 Total traceable fixed expenses 1,305,000688,000617,000 Divisional segment margin 549,600 R472,000 R77,600 Common fixed expenses 393,000 Operating incomeR156,600 Top management cant understand why the Leather Division has such a low segment margin when its sales are only 30% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Leather Division Product Lines GarmentsShoesHandbagsSalesR510,000 R650,000 R345,000 Traceable fixed expenses: AdvertisingR63,000 R80,000 R137,000 Selling and administrativeR33,000 R38,000 R45,000 DepreciationR22,000 R59,000 R36,000 Variable expenses as a percentage of sales 60%50%52%Analysis shows that R104,000 of the Leather Divisions selling and administrative expenses are common to the product lines.Required:1. Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines.2. Management is surprised by the handbag product lines poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold: Handbag Markets DomesticForeignSalesR230,000 R115,000 Traceable fixed expenses: AdvertisingR43,000 R94,000 Variable expenses as a percentage of sales 41%74%All of the handbag product lines selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets.3. Refer to the statement prepared in (1) above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R203,000 or sales of the shoes product line by R148,000. The campaign would cost R33,000.a. Compute the increased operating income for these product lines for the expected increased sales.b. Based on the above results, which product line should be chosen?multiple choiceShoesGarments
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