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Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What

Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier? Explain the value of SWOT analysis from each of these perspectives.

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Business research methods

Business research methods

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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