|Student Handout Marketing Graded Exercise #6 IMC Campaign: Conestoga Campus Fitness Centre The Conestoga Campus Fitness Centre (\"CCFC\") needs to market a new exercise service to students. The goal is to increase fitness memberships with the CCFC. The new service includes a reduced-price membership and benefits to attract students new to exercise andfor new to Canadian fitness centres. Dedicated training times, access to multilingual training staff, and an informal and relaxed atmosphere are core benefits of the program. The CCFC expects more membership purchases if new members become confident users of the Rec Centre prior to starting their individual exercise activities. The introductory program will include 12 weeks of coaching, after which, all participants are offered annual membership at 25% off the regular rate. The program is the first of its kind on campus. and in the Greater Kitchener Area