Students are required to: Choose a business of your choice and follow the steps below: Actions required 1. Briefly tell your reader what the company is and provide a short description. Include the mission statement, the product or service, and basic information about the company's leadership team, employees, and location. 2. Describe what the company sells or what services are offered. 3. Conduct a market analysis: Determine the market demand for the start-up's products or services and analyse the competition. This may involve gathering data on customer demographics, market trends, and industry benchmarks 4. Develop a value proposition: Based on the market analysis, develop a unique value proposition that sets the start-up apart from its competitors. This may involve developing a brand identity, creating a messaging strategy, and identifying key differentiators