Students are required to select ONE (1) company from the list of product or service they are selling (as below) that has done a video advertisement on their products or services to influence the customer purchasing decisions. The video advertisement has to have some unethical factors that can be discuss, evaluate and analyze in the assignment.

List of Product or Service (select only ONE):

Food Delivery (Grab, Foodpanda, ShopeeFood, McDonald's, Pizza Hut etc.)

Telecommunication (Maxis, Digi, Axiata, Ericsson, Tune Talk, etc.)

Consumer Electronics (Samsung, Panasonic, Sony, etc.)

Beauty and Personal Care (P&G, Colgate-Palmolive, Unilever, L'Oral, etc.)

Online Shopping/E-commerce (Amazon, eBay, Taobao, Shopee, Zalora, etc.)

Evaluate the chosen video advertisement from the perspective of "Advertising Ethics" covering on social effects, effects on desire, and effects on belief. Evaluate to what extent the selected company advocated the ethics in their business practices.

Discuss whether the chosen company is complying with consumer rights in producing good products and services to the consumer. You are required to provide strong justification to support your argument.

Propose FIVE (5) recommendations on how the company could improve and upgrade the video advertisement on the product and services to the consumers.