Students are to select an operational CRM system that they feel is highly relevant for strategic CRM for business. Students will then prepare a summary of the key operational features. Student will submit full report to professor, as well as be prepared to present and participate in a class discussion showcasing the system they chose.

INTRODUCTION:

 Name of CRM system, Cost, and target businesses.

 Describe the main competitive advantage of this system. SUMMARY MESSAGE:

 Key functions

 How the key function could help with strategic CRM for businesses

 Pros of the system

 Cons of the system

Conclusion:

 Why do you like or dislike this particular CRM system

 Who do you think would benefit most by this system? Why?

 Would you recommend it to another business? Why?