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Students will form discussion groups (3-5 students in a group). Each group will evaluate a case study based on the history of BlackBerry (Research in
Students will form discussion groups (3-5 students in a group). Each group will evaluate a case study based on the history of BlackBerry (Research in Motion). Each group will critically review a video (The Rise Fall of BlackBerry by Business Insiders) and an article (How management has failed at RIM by Canadian Business) to get a better understanding of the company. The video will be played in class, and a hard copy of the article will be distributed to each group. Each group will have 40 minutes to discuss the challenges faced by Blackberry. The review must connect the identified challenges to the creative myths covered throughout this course. Each group will select and connect 2 out of the 10 creative myths covered in this course and present their assessment to the class
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