Students with Full Digital Text Book: Go to Ch $8,$ Linear Programming Applications, starting on pg $308,$ section

titled "Marketing Applications"

Students with Custom Text: Go to Ch $7,$ Linear Programming Applications, starting on pg $239,$ section titled

"Marketing Applications"

Steps:

Review how Linear Programming has been applied in Marketing

Using the illustration of how linear programming has been used in Marketing Research, recreate either Full

Digital Text Book: Program $8\mathrm{.}2[$MSA Solution$]$ or Custom Text: Program $1[$MSA Solution$]$ replicating the Excel

model outlined within this section.

Based on today's lecture on $1/29/24,$ apply the Excel Solver Parameter, as we did in class, and then explain your

results.

Text Book illustration of the model you will need to develop in Excel:

PROGRAM $8\mathrm{.}2$

MSA Solution in Excel

$2010$