Study Questions a 1. Perform a PESTEL analysis to identify the pros and cons of doing e- commerce in Southeast Asia (not China). What are the key elements of your analysis and why? 2. Perform a 5-forces analysis for Alibaba in China. Where are the key competitive threats coming from? 3. Perform a SWOT analysis of Alibaba. Based on your analysis, why do you think Alibaba chose to invest in the Southeast Asia market? 4. Perform a VRIO analysis of Lazada. Which of Lazada's strategic assets and core competencies are most useful to Alibaba? Why? Use bullet points but make sure you answer the "why" question. 5. What are the pros and cons of the varies ways corporations can enter a foreign market? Why do you think Alibaba chose to enter via an acquisition? 6. What are the key success factors for this acquisition and why? In other words, what must go right for this acquisition to create synergy and long- term advantage? Your answer should link to data from the case and your answers so the previous questions. (detailed bullet point answers are ok)