Subject: Advertising

Part 1. Owned, Interactive, Earned Media

Recall at least one interactive advertising that you have experienced.Do you think it was effective/ineffective in delivering its message? Explain why it was effective. If it was ineffective, what suggestions can you give to make it effective?

Part 2. Media Planning and Negotiation

What are the key steps in media planning? Explain its importance.

Subject: Distribution and Logistic Management

Part 1. Logistic Approach Analysis

Explain the importance of distribution center location modeling.

Part 2.

Read the article entitled "The Impact of Covid-19 on Logistics"

https://www.ifc.org/wps/wcm/connect/industry_ext_content/ifc_external_corporate_site/infrastructure/resources/the+impact+of+covid-19+on+logistics

Answer the following.

1. Discuss the impact of Covid-19 on the logistic sector (based on the article).
2. How will you assess the recovery prospects of the logistics sector in the Philippines, considering that it has the world's prolonged lockdown?