Subject: Brand Management

3. Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs. It is built with total safety features so that you can invest like a pro. The best thing is it will have free services like tax planning consultation so that you don't make wrong decisions. You have been selected as a brand in charge of the app and you have been given a task to work on brand elements including brand name. As a brand in charge of the app, explain to your team the given points: a. Difference between the product and brand. ( 500 words) b. Types of risk associated with reference to the app. ( 500 wordds)