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SUBJECT: MARKETING 11 Explain the relevance of placement and promotion of a product or service. Discuss the impact of intermediaries in the success of product
SUBJECT: MARKETING 11
- Explain the relevance of placement and promotion of a product or service.
- Discuss the impact of intermediaries in the success of product introduction.
- How do different types of media and techniques used in advertising influence the decision-making of the consumers?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
