Subject : Marketing channel

do like this but choose another local retailer/wholesaler

for example : Macro , Tesco lotus (in Thailand)

2. Required to choose any local retailer or wholesaler in Thailand 3. Briefly describe the nature of business for the chosen company 4. Identify & describe at least 2 most activities as channel member 5. Suggest & explain initiatives/improvement that can be taken by the selected retailer or wholesaler to handle the situation as a channel member. Your argument must be based on real issues that you have observed. Each main point of your argument must has its own subsection Except: BigC company Ans: 2.The choosen local retailer in Thailand is Big C Company. 3. Nature of Business: Big C is a grocery and general merchandising retailer headquartered in Bangkok. Thailand. It is considered as Thailand's second-largest hypermarket operator after Tesco Lotus's Thai unit. It has operations in four countries, namely Thailand, Vietnam, Laos and Cambodia. The company was founded by Central Group in 1993. The first Big Copened on Chaengwattana Road in Bangkok in 1994, prior to the company becoming listed on the Stock Exchange of Thailand (SET) in 1995. As of 2019 Big C operates 153 hypermarkets, 63 Big C markets, and 1,018 Mini Big C stores. Global Branding Big C was used for the first time outside Thailand at the end of 2003, with the rebranding of three Cora hypermarkets in Vietnam. The stores were owned by Vindemia, a Groupe Bourbon company in Runion Casino took control of Vindemia, and the Big C Supercenter banner is used for these stores. Then, in 2010, Big C announced in Thailand that it would open its first store in Laos, inside The New Taladsao Shopping Mall in Vientiane. In November 2010, Big C won a bid to buy the 42 Carrefour branches in Thailand for 868 million (35.4 billion baht). After the acquisition, Groupe Casino, whose Thal subsidiary is Big C Supercenter PCL, owned 111 hypermarkets versus Tesco's 87 Big C and Carrefour branches in Thailand had their first co-promotion in January 2011 Carrefour Suwintawong was the first Carrefour store to be rebranded as a Big C Stores Big C Supercenter: It is a hypermarket targeting mid-to-low income customers offering value through combination of low prices, wide selection, clean and efficient shopping environment, and good service. There are almost 105 Big C Supercenters in Thailand I) Big C Extra: It is a hypermarket targeting mid- to high-income customers. It offers a wider range of premium fresh and dry food items, imported products, and wine than a Big C Supercenter. There are 15 Big C Extra stores in Thailand. HI) Big C Market: It is a supermarket format, targeting mid- to low-income customer. The smaller size of a Big C Market enables penetration in areas outside the main district of a province. It is designed to be the largest modern retailer in its service area. The stores differ from traditional supermarkets that concentrate mainly on food by offering a range of products from fresh food to electronics There are 31 Big C Markets scattered around Thailand. iv) Pure by Big C. It is a drugstore format offering pharmaceutical, health, beauty, and wellness products. Most of Pure drugs, Promotion, Blond Kid, ores are in Big C hypermarkets and Big C Markets. There are 134 Pure outlets in Thailand 4. The Channel member activities are: 1. Promotion : The channel member and distribution partners have a responsibility to promote their product if they want to maximise sales. Then, ask the distributors whether they need in-store signage, occasional discounts, different packaging, rebates or Other promotional support that will create destination or impulse buys. If not give them specific suggestions for how they can increase sales of there products. 2. Ranking: Rank the performance of our distribution channels in a variety of categories to determine if it'e time in Ann enme honeturnaririnstinn in there or tweak 2. Required to choose any local retailer or wholesaler in Thailand 3. Briefly describe the nature of business for the chosen company 4. Identify & describe at least 2 most activities as channel member 5. Suggest & explain initiatives/improvement that can be taken by the selected retailer or wholesaler to handle the situation as a channel member. Your argument must be based on real issues that you have observed. Each main point of your argument must has its own subsection Except: BigC company Ans: 2.The choosen local retailer in Thailand is Big C Company. 3. Nature of Business: Big C is a grocery and general merchandising retailer headquartered in Bangkok. Thailand. It is considered as Thailand's second-largest hypermarket operator after Tesco Lotus's Thai unit. It has operations in four countries, namely Thailand, Vietnam, Laos and Cambodia. The company was founded by Central Group in 1993. The first Big Copened on Chaengwattana Road in Bangkok in 1994, prior to the company becoming listed on the Stock Exchange of Thailand (SET) in 1995. As of 2019 Big C operates 153 hypermarkets, 63 Big C markets, and 1,018 Mini Big C stores. Global Branding Big C was used for the first time outside Thailand at the end of 2003, with the rebranding of three Cora hypermarkets in Vietnam. The stores were owned by Vindemia, a Groupe Bourbon company in Runion Casino took control of Vindemia, and the Big C Supercenter banner is used for these stores. Then, in 2010, Big C announced in Thailand that it would open its first store in Laos, inside The New Taladsao Shopping Mall in Vientiane. In November 2010, Big C won a bid to buy the 42 Carrefour branches in Thailand for 868 million (35.4 billion baht). After the acquisition, Groupe Casino, whose Thal subsidiary is Big C Supercenter PCL, owned 111 hypermarkets versus Tesco's 87 Big C and Carrefour branches in Thailand had their first co-promotion in January 2011 Carrefour Suwintawong was the first Carrefour store to be rebranded as a Big C Stores Big C Supercenter: It is a hypermarket targeting mid-to-low income customers offering value through combination of low prices, wide selection, clean and efficient shopping environment, and good service. There are almost 105 Big C Supercenters in Thailand I) Big C Extra: It is a hypermarket targeting mid- to high-income customers. It offers a wider range of premium fresh and dry food items, imported products, and wine than a Big C Supercenter. There are 15 Big C Extra stores in Thailand. HI) Big C Market: It is a supermarket format, targeting mid- to low-income customer. The smaller size of a Big C Market enables penetration in areas outside the main district of a province. It is designed to be the largest modern retailer in its service area. The stores differ from traditional supermarkets that concentrate mainly on food by offering a range of products from fresh food to electronics There are 31 Big C Markets scattered around Thailand. iv) Pure by Big C. It is a drugstore format offering pharmaceutical, health, beauty, and wellness products. Most of Pure drugs, Promotion, Blond Kid, ores are in Big C hypermarkets and Big C Markets. There are 134 Pure outlets in Thailand 4. The Channel member activities are: 1. Promotion : The channel member and distribution partners have a responsibility to promote their product if they want to maximise sales. Then, ask the distributors whether they need in-store signage, occasional discounts, different packaging, rebates or Other promotional support that will create destination or impulse buys. If not give them specific suggestions for how they can increase sales of there products. 2. Ranking: Rank the performance of our distribution channels in a variety of categories to determine if it'e time in Ann enme honeturnaririnstinn in there or tweak