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SUBJECT: MARKETING COMMUNICATIONS QUESTIONS: Provide a brief history about Foote, Cone & Belding (FCB) Grid Provide Foote, Cone & Belding (FCB) Grid Model (4 quadrants)

SUBJECT: MARKETING COMMUNICATIONS

QUESTIONS:

Provide a brief history about Foote, Cone & Belding (FCB) Grid
Provide Foote, Cone & Belding (FCB) Grid Model (4 quadrants)
Provide example of Foote, Cone & Belding (FCB) Grid
Explain Foote, Cone & Belding (FCB) Grid implications to media

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