Subject - Marketing Management

1. Vision and Mission are said to reflect the culture of an organization. Explain in a few sentences
2. It was discussed in the class that while the 4Ps have been the basis of sales, the 4Cs have been the basis of marketing. Explain
3. Explain the pricing term Psychological Pricing with an example
4. Mentions the various stages of Product Life Cycle. Explain the first stage
5. Whether traveling to Chicago or Casablanca, even backpackers paying for the cheapest room in town can expect their hotel or hostel to provide free WiFi. With travellers as reliant on Internet access as oxygen, hostels setting world records for the most bunk beds in a single room still provide free WiFi.

The same cannot be said of expensive hotels. More luxurious brands like Intercontinental, Hilton, and Ritz-Carlton tend to often charge their customers for WiFi.

Briefly explain your reasoning

6 Among the 7 decision makers in a Company's Buying Centre, explain the role of the 'Influencer' as viewed by the Company

7 Mc. Kinsey GE Matrix uses the term HARVEST. Define the term with an example

8 What challenges does Omni Channel Marketing get to address.

9 How does the brand value of a company help it to get a better price? Explain with an example