Subject: Marketing Strategy

Consider the following statement: "The only marketing segment a non-profit has to worry about is its donors" - Is this a reasonable statement?

Answer/ discuss the above in relation to NGOs ( eg. WHO, UN, UNICEF, etc.) and how they promote their activities to Their target (donors only? recipients/beneficiaries?). You may also discuss one of the latest developments between WHO and the US government (watch/read latest news)