Subject: Marketing

Topic: Damage Control - When things go wrong!

Questions: Can you remember another case involving negative content being spread online about a particular brand or organization?

a. Remind us or explain what happened. Include screenshot, link to an article if appropriate.

b. Do you think the brand handled it well? Explain using the 3T's (timeliness, transparency, training) as applicable. This may require a little research to find out how the brand managed the crisis.

Some cases have been covered many times in the past such as (try to find a new case, there are many while we've been dealing with COVID-19!): - Kendall Jenner (Pepsi Commercial) - H&M ("Coolest Monkey" hoodie) - Multiple make-up brands and shades of make-up - Dolce & Gabbana Ads in China