SUBJECT: Special Olympics - Swimming.

Write about the following:

3. Planning Process

3.1. Analyzing Consumers' Needs

a. Marketing Research Proposal

i. Problem Statement (according to the consumerss needs part, before you decide on segmentation, targeting and positioning, you have to prepare a problem statement)

ii. Research Objectives (you will assume that in order to understand the problem in hand, you would do a research, in fact you will not, what would be the objective of the research, again keep the problem in mind)

iii. Methodology (you will mention what kind of research you will design. Exploratory, descriptive or causal. Who would you approach, how do you define your population, how would you approach them, etc. Please go back to your Business Research Methods course notes)

iv. Data collection tool (you will discuss along with how you would contact or approach your sample to how you will collect data. Again you need to relate back to your notes from Business Research Methods).

b. Market Selection Decision

i. Segmentation

ii. Targeting Marketing

iii. Positioning

c. Marketing Mix Decisions

i. Product Strategies

ii. Promotion Strategies

iii. Pricing Strategies

iv. Distribution Strategies

(Write references)