Subject : Strategic Market Planning and Decision Making

Q1. Maggi (Nestle) has been the market leader for over three decades in the instant noodle category, Over the last 5 years, it is being continuously challenged by Yippee (ITC). Apart from Yippee, there are many small and regional brands which are hurting Maggi's business. What kind of competitive marketing strategies can Nestle adopt to ensure that its leadership position continues in the years to come