Subject: Strategic Marketing

Assignment.

The aims of this activity are: To provide an opportunity to practice and develop your ability to think on strategic marketing case studies. To generate insight into connections by encouraging you to reflect on strategic marketing course content. To encourage reflective reading on strategic marketing practices.

ANSWER THESE FOUR QUESTIONS BY USING : NIKE INC. Case study.

No. 5: NIKE INC. Discussion questions for No 5. case study: 1. Discuss the extent to which Nike is a market-orientated company (culture and processes). (10 marks) 2. Describe and evaluate Nikes growth strategy. (10 marks) 3. Examine and assess Nikes organizational initiatives to strengthen the firms business design. (10 marks) 4. Discuss Nikes new product portfolio and strategic brand management strategies. Indicate any recommended changes. (10 marks)