5 The adoption of a certain brand of shoe or apparel by athletes can be a powerful...

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5 The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence on students and other fans. Should high school and college coaches be paid to determine what brand of athletic equipment their players wear?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:04 AM

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5 The adoption of a certain brand of shoe or apparel by athletes can be a powerful...

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Consumer Behavior

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