Question
Subject: Tech Marketing (5): Winning Strategies for Effective Messaging Case Study: https://hbsp.harvard.edu/product/502051-PDF-ENG Question: For the Microsoft: Positioning the Tablet PC case, identify messaging for each
Subject: Tech Marketing (5): Winning Strategies for Effective Messaging
Case Study: https://hbsp.harvard.edu/product/502051-PDF-ENG
Question: For the Microsoft: Positioning the Tablet PC case, identify messaging for each target market regarding it being a high-end laptop.
1. Large corporate accounts
2. Individual consumers (aka early adopters)
3. The student market
4. Consumers who had never owned a PC
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
