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Successful companies understand the overlap of customer interests with your firm's expertise identifies the sweet spot. Sweet spot programs offer potential opportunities for each of

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Successful companies understand the overlap of customer interests with your firm's expertise identifies the "sweet spot". Sweet spot programs offer potential opportunities for each of the following except: A) Create a product-attribute fixation trap B) Provide a path to a relationship that is much richer than that of an offer- based relationship driven by functional benefits. C) Create brand energy and interest OD) Stimulate a social network E) Enhance brand likability and credibility

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