Successful product positioning centers around two key principles: developing a unique selling proposition, and communicating the: a
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Successful product positioning centers around two key principles: developing a unique selling proposition, and communicating the: a features and options the product hasOb. priceO c store locations d benefits the product providesO e warranty details
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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