SUGAR CHALET Overview of the business A cake boutique situated in Oshawa, Ontario. According to their website, Sugar Chalet specializes in almost all occasions such as birthdays, anniversaries and weddings among others. They can personalize the cake from 3D to printed images. They also have ready-made cakes and cupcakes which a customer can order in the store or online. Aside from cakes, they also sell other seasonal products such as shortbread, gingerbread, macaroons, and cookies among others. They try to make their product peanut and nut free as much as possible. They offer products that are with no eggs, gluten free, and diabetic friendly. The website of the company is accessible through this link: msz/sugarchaletcaf? fbclid=lwAR2chiOvpaCchIKchd_th30sepiiZsGQmSBRa NAZIOGKUeUW_pOZn58. Competitors: Cupcake Junkie Baker and cafe (physical store) Cakelicious by Shagun (online store) **one more that is on Tiktok** What else we need to do (this can be done in Powerpoint already): a. Values, Beliefs, and Attitude b. Sugar Chalet Representation to the community 0. Target Audience (demographics, psychographics, behavioural) d. Social Media Account with two content examples