Suggest an in-store omnichannel experience suitable for the future of sports retail stores.

There are two specific areas where DECATHLON would like to have your input; 1) What type of PHYSICAL store should DECATHLON propose to incite the Chinese consumer to visit it? Chinese consumers no longer need to go to the supermarket to purchase consumables (milk/water/bread/etc..) They can be delivered within 30 mins at their homes. It is the same for many consumables in the sports domain. With the advent of BOPIS (buy online, pick up in store) and self service, what type of physical store: i.e. merchandise in unique and experiential ways: layout, IG- friendly walls, backdrops design, QR, check out, inventory visibility, omnichannel opportunities to place an order and pick it up. What sort of "Product Offer" and "How to Sell" should DECATHLON propose in our physical stores to be more relevant (leader)? 2) ONLINE (digital channels): What could be the USP for DECATHLON to attract & retain the Chinese consumers? Digitally speaking: - What services could we propose online to surprise/delight our customers? There are many examples worldwide where distributors/brands have proposed exceptional services, pushing the boundaries of customer satisfaction (fast delivery "HEMA", exceptional delivery "ZAPPOS", excellent after sales