sumarize The segmentation process generated healthy dialogue between the different functions within the business, creating an interface between corporate strategy and technology management (de Wet, 1996). Impact analysis. The impact of each technology area on each business area was assessed in terms of value, effort and risk. The meaning of these parameters needed to be defined in the context of the company: . Value: what level of competitive advantage does each technology area provide for each business area? (i.e. ``how good do you have to be?''). . Effort: what level of effort is being directed at each technology area for the benefit of each business area? (i.e. ``how hard are you trying?''). . Risk: what level of risk is associated with realising the competitive advantage of each technology area for each business area? (i.e. ``how hard is it to be good?''). Value, effort and risk were assessed for each c