** Summarize into a short paragraph**

Netflix invested heavily in its website technology and its state-of-the-art system is to capture mass amount of empirical data, amalgamated given data points into appropriate bins, applied germane analytics to data, and postulated on future customer desires. This enabled Netflix to offer one-of-a-kind experience as they can customize webpages for each individual specifically by providing recommendations, requesting ratings, offered customer reviews, and created unique genres for each individual. This made the customer to be engaged thereby Netflix had cultivated a tremendous amount of intimacy with customers. Netflix possessed a tremendous amount of data about customer preferences and purchasing trends to improve their service and also to leverage while dealing with suppliers and advertisers. The more information a subscriber provides to Netflix, the better their experience. Netflix saw value in the information provided by movie aficionados and likeminded subscribers in the chat rooms thereby leading to virtuous cycle that created customer loyalty and ability to make content available at lower costs.