Summary

ABC is a multibillion company and successful software and IT services company. In 2020, ABC has exhibited strong growth, fuelled by an aggressive acquisition-driven strategy. It has a strong brand name and large customer base. However, the company faces very strong competition, represented by by other IT industry giants. For competitive edge, ABC has built a strong portfolio of companies and has made an effort to keep and gain market share in an unique IT service, the company has launched in 2020.

Company size ABC company has a large size which has provided numerous benefits: credibility, rich resource base, cross-subsidization possibilities, relative ease of entry into new segments, possibility to work with large customers, and purchasing power for acquisitions.

Products ABC targets the corporate segment of the software consumer market and offers a wide range of business software, developed both internally and acquired through purchase of subsidiaries. The products include technology products, application products and IT services.

Expansion into industry subsectors through acquisitions Continuing with its philosophy of expansion, ABC has acuired five new subsidiaries in other market segments which has added the benefits to the existing customer bases, gaining in technology and trust by the target companies. ABC's size and customer base both allow and require the company to keep looking for new directions to expand to. In the last year, ABC has been very active in terms of acquisitions, buying both small and big IT companies.

ABC's leadership in market segments ABC is present in several key software markets. The company is a leader in many of the market segments especially in automation IT services and added more artificial intelligence project. This leadership is the result of both internal developments including its database business and acquisitions.

Aggressive business strategy ABC company continued to move to provide low cost support to its users. In the last year, it has announced to create and offer its own version its XYZ operating system. The adoption of an aggressive business strategy by ABC can be seen in its financials of the compnay. ABC has been ranked as one of top ten profitable company in IT sector in 2020.

Partnerships with industry leaders ABC has partnered with a number of leading companies in the IT industry. Through such partnerships, ABC benefits from greater exposure to potential customers, knowledge sharing, and from cross-marketing opportunities.

Sound financials with healthy balance sheet ABC company has exhibited accelerating revenue growth rates in the past several years which continued in the last year also. Such high growth rates shows the strength of the company in the market. In the last year, the revenue year-over-year growth was 19%. This was also the third consecutive quarter in which ABC had applications license growth greater than 75%. The companys EPS has also been growing steadily as a result of both revenue increase and share buybacks