Summary - In few sentence or paragraphs, discuss about your business concept and business model. Business concept? Business model? How your business model will help company to generate revenue and making profit?

Vision, Mission and Objectives - Vision? Ultimately, in new or far future, what you, your business, your company, will achieve? Mission? Breakdown of your vision to smaller target, can be 5 years plan, 3 years plan etc. How these plans will be planned? Who or HR or other resources planned out? Objectives? Further breakdown of your mission to smaller plan to be enforced or executed upon 1 year, 9 / 6/ 3 months?

Company overview - Background of your company including location, ownership, structure of HR and other resources. You can include discussion or justification of the decision.

Product and Services. - Detail description of the product your are providing. You are encouraged to include scratch drawing of your product. It can be hand-drew or computer generated. Detail description and focus on the product unique attributes and appearance to consumers. You may include services that come with the product. The service can be before and after sales or both. Your justification of product and services offered to the consumer

Management and Key Personnel - Summary of background, experiences and qualification of people responsible for the company. Company structure, position and responsibility of the personnel holding.

Target Market - Discuss your target market Provide data to justify your target market / group. Analyze and compare your company and competitors, strengths and weaknesses. You can also include other factors such as political, rules and regulations, social, technological and economical.

Marketing Strategy - Project sales and market share Outline a strategy/plan to identify and reach potential customers. Advertisement, social media, newspaper etc Justify your strategy and plan. Budgeting Price setting Delivery/logistics

Start-up Schedule - Forecast date to start the business. Discuss the time needed to set up each section of the company

Risk and Financial projections and requirements. - Discussion on the risk and other potentially negative factors expected to face Ways to handle these potential threats? Financial resources? Projections for: 1) income 3) cash flow 2) expanses Projections are for the first 3 years of business.

Exit Strategy - Discuss possible reasons to exit and justify your reasons to exit Not necessarily to be foreclosure, can be acquired. How do you pay back the investment you made or loan etc?