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Summary information from the financial statements of two companies competing in the same industry follows. Fender Company Gibson Company Fender Company Gibson Company Data from

Summary information from the financial statements of two companies competing in the same industry follows.

Fender Company Gibson Company Fender Company Gibson Company
Data from the current year-end balance sheets Data from the current years income statement
Assets Sales $ 790,000 $ 912,200
Cash $ 20,000 $ 30,000 Cost of goods sold 590,100 636,500
Accounts receivable, net 39,400 56,400 Interest expense 8,800 10,000
Current notes receivable (trade) 10,100 8,000 Income tax expense 15,185 25,183
Merchandise inventory 84,840 130,500 Net income 175,915 240,517
Prepaid expenses 6,100 7,200 Basic earnings per share 4.89 5.84
Plant assets, net 310,000 307,400 Cash dividends per share 3.79 3.92
Total assets $ 470,440 $ 539,500
Beginning-of-year balance sheet data
Liabilities and Equity Accounts receivable, net $ 31,800 $ 50,200
Current liabilities $ 62,340 $ 101,300 Current notes receivable (trade) 0 0
Long-term notes payable 80,800 101,000 Merchandise inventory 59,600 107,400
Common stock, $5 par value 180,000 206,000 Total assets 398,000 362,500
Retained earnings 147,300 131,200 Common stock, $5 par value 180,000 206,000
Total liabilities and equity $ 470,440 $ 539,500 Retained earnings 107,825 52,187

I'm having a hard time with this problem: Need to choose from the following list for the denominator:

  • Average accounts receivable, net
  • Average common stockholders' equity
  • Average total assets
  • Average total liabilities
  • Current assets
  • Current liabilities
  • End of year common stockholders' equity

Also need to choose the numerator category in which is has to be subtracted from another numerator category:

  • Accounts receivable
  • Cost of goods sold
  • Current assets
  • Current liabilities
  • Net income
  • Net loss
  • Preferred dividends

(d) Return On Common Stockholders' Equity
Company Choose Numerator: / Choose Denominator = Return On Common Stockholders' Equity
- / = Return On common stockholders' equity
Fender - / = 0 %
Gibson - / = 0 %

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