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Sunlight Corp. buys and sells two types of sunglasses in New York: Duma and Kool. Budgeted and actual results for 2017 are as follows: (Click
Sunlight Corp. buys and sells two types of sunglasses in New York: Duma and Kool. Budgeted and actual results for 2017 are as follows: (Click the icon to view the budgeted and actual results.) 2 (Click the icon to view the budgeted and actual CM.) Sunlight Corp. prepared the budget for 2017 assuming a 16% market share based on total sales of 1,381,250 units in New York. However, actual total sales volume in New York was 2,300,000 units. Requirement Calculate the market share and market-size variances for Sunlight Corp. in 2017. Calculate all variances in terms of contribution margin. Comment on the results. Begin by calculating the actual and budgeted market share. (Enter the market share as a whole number, X%.) Actual Budgeted New York sales units units Reference X units Sunlight Corp. Market share units 16 % % Variable Cost Units Sales Selling Price CM per unit per unit Sold Mix CM - X (Budgeted) Duma Data Table $ 23 $ 10 $ 13 41 % $ 90,610 130.390 1,177,930 1,825,460 Kool 28 14 14 59 221,000 100 Total 3,003,390 Actual for 2017 Variable Cost Units Sold Variable Cost Units CM per Product Sales Budget for 2017 Selling Variable Cost Selling Price Units Sold Price $ 23 $ 10 90,610 $ 19 $ 28 $ 14 130,390 $ 27 per Unit per Unit Selling Price per unit unit Sold Mix CM Duma $ 16 112,700 117.300 (Actual) Duma $ 19 $ 16 $ 3 Kool $ 49 % $ 16 112,700 117,300 338,100 1,290,300 Kool 27 51 16 11 230,000 1,628,400 Print Done Total 100 % Print Done
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