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Sunny Day Dairy is bringing its new line of ice cream to market next week. After meeting to discuss estimated demand and costs associated with
Sunny Day Dairy is bringing its new line of ice cream to market next week. After meeting to discuss estimated demand and costs associated with different pricing levels, they choose a price that will maximize the company's return on investment. Which of the following pricing objectives is Sunny Day most likely utilizing?
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Quantitative Corporate Finance
Authors: John B. Guerard Jr. Anureet Saxena, Mustafa Gultekin
2nd Edition
3030435466, 978-3030435462
