Supermarket Marketing Strategies (2000 words) Purpose, description and topics covered You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCESMODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL.

■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • MarketingStrategyModels • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE.