Supply chain integration is an essential factor that contributes to an organization's success. Supply chain integration is made up of all parties involved in the production of a product (Jacobs & Chase, 2020). This includes sourcing raw materials to manufacturing of the product to transportation of the product to the customer. Key aspects of integrating a supply chain are purchasing planning and the logistics of the company. As a business leader, greater supply integration with suppliers and customers can be achieved by focusing on efficiency and stability, improving communication, and always keeping the customer in mind. Amazon, which is one of the largest online companies, has successfully managed the supply chain to promote growth and profitability. Sales and Operations Planning, otherwise known as $8:OP, is often the top priority of executives due to the potential measurable payoff. 58:OP is a process in which a company strives to deliver better customer service, decrease inventory, increase sales, and improve management. With the everchanging supply chain, a company needs to be aware of its manufacturing capacity or disruptions and determine a way to respond to unexpected changes (Bowen, 2019). 58:OF effectively balances supply and demand by keeping track of inventory, production capacity, and sales. By analyzing this information, 58:OP can communicate revenue and profit margins to upper management. This process is also vital to allocate budgets where necessary or use KPIs to measure financial performance. Overall, 58:OP is a key business communication tool. Sales and Operations Planning work towards achieving a goal and promoting transparency by providing clarity on critical decisions made by the company. Medium and long-term forecasts are critical for a company. Amazon's medium and long-term forecasts can inform operations management that the company is focused on providing value for stakeholders and aims to be customer oriented. In addition, forecasts can tell the operations department that the focus of the company is more on long-term goals than short-term