Suppose a colleague is trying to convince you that the claim in Question 5 is true. Which method of proof is generally more effective at identifying hidden assumptions? List one hidden assumption for the above claim.

5 Consider the following claim: "If we target our advertising to a younger audience, our margins will increase. "Suppose that separate analyses have convincingly shown younger customers are less price sensitive with regard to the product being sold. Explain why the ability to reason is important when assessing data-driven conclusions such as this one. 6 Refer to the claim made in Question 5. Regardless of whether you believe the claim to be true, identify which of the following can be classified as a direct proof, transposition or neither. a. If our margins increase, we must be selling to a less price-sensitive audience. Younger customers tend to be less price sensitive with regard to our product, so it must be that our advertising was targeting to this group. b. If our margins do not increase, we must not be targeting our product to a group with lower price sensitivity. Given younger customers tend to be less price sensitive with regard to our product, we must not be targeting our advertising to a younger audience. C. If we target our advertising to a younger audience, we will have more customers with lower price sensitivity, since younger customers tend to be less price sensitive with regard to our product. Consequently, we should see our margins increase. 7 Suppose a colleague is trying to convince you that the claim in Question S is true. a. Which method of proof is generally more effective at identifying hidden assumptions? b. List one hidden assumption for the above claim