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Suppose a retail firm that wants to maximize its profits accepts only cash ordebit-card payment. In refusing to accept credit-card purchases , the firm is

Suppose a retail firm that wants to maximize its profits accepts only cash ordebit-card payment. Inrefusing to accept credit-card purchases, the firm is behaving ______, because it is not taking advantage of the ______ of its customers.

a.positively, unrealistic expectations

b.normatively, risk aversion

c.ethically, status-quo bias

d.irrationally, mental accounting

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